Connecting sentiment and strategy

We don't just help you understand the world, we help you change the world

Born from nearly 50 years of the Adam Smith Institute's policy work, Adam Smith Insights practices "micropolitics", realigning stakeholder incentives to unlock policy change.

Our Heritage

In 1988, founder of the Adam Smith Institute, Dr Madsen Pirie published Micropolitics, showing how ideas move from think tanks to government to law.

Our Edge

Unlike standard pollsters, we combine rigorous opinion research with a deep grasp of what is economically and politically feasible.

Our Practice Today

We apply the Micropolitics framework to our polling and consulting — linking public support to policy design, messaging, and adoption.

Our Services

Polling & Data

Find mandate, identify ‘persuadables’, test messages that change opinion.

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Policy Research

Prove viability and quantify trade-offs so that good ideas survive scrutiny.

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Communications

Craft narratives, place findings in media, track adoption.

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Government Affairs

Brief ministers, align media, and convert evidence into policy change.

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Our Polling

Government Control

UK Polling on attitudes to personal freedom and civil liberties. The polling reveals a broad public consensus in favour of reduced government intervention in personal and economic life.

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Anxious Generation

Multiple polls conducted on behalf of our sister organisation, the Adam Smith Institute. Themes of the polling included: Youth Emigration, Authoritarianism, Mental Health and Insecurity.

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Tax Freedom Day

Polls conducted on behalf of our sister organisation, the Adam Smith Institute. To mark Tax Freedom Day 2025, this polling explored attitudes to the tax burden.

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Stamp Duty

Polls conducted on behalf of our sister organisation, the Adam Smith Institute. This polling explores attitudes to Stamp Duty in the UK.

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Quality of Life

Polls conducted on behalf of our sister organisation, the Adam Smith Institute. This polling explores attitudes to quality of life in the UK.

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