Polling & Data

The central objective of the Polling and Data division is to strategically find a mandate, identify the ‘persuadables,’ and test specific messages that are capable of changing opinion. The organization conducts its polling primarily through online surveys, utilizing a nationally representative sample to successfully model public opinion. To ensure accuracy and validity, ASI follows the established methodology of other pollsters, which includes the careful selection of questions, determination of appropriate sample sizes, and the application of rigorous data weighting and analysis. The polling methodology is fully compliant with British Polling Council guidelines, and the organization has announced plans to formally join the council shortly.

The services within this division are structured across four key phases designed to move from raw data capture to actionable intelligence:

• Measure: The measurement phase involves the execution of bespoke public opinion polls, conducting focus groups, establishing longitudinal tracking, and performing dedicated message testing.

• Model: This phase leverages advanced data analytics, including predictive modelling, audience segmentation, conducting conjoint and Max-Diff analyses, and performing sentiment analysis.

• Mobilise: Effective mobilization ensures that the insights are translated into strategic outreach efforts, utilizing strategic messaging informed by behavioural insights.

• Deliver: The final outputs are presented in formats designed for immediate use, including evidence synthesis, interactive dashboards, and trackers.

Value Proposition

The Polling and Data division provides significant value by accurately helping to pinpoint the swing groups who matter most for achieving successful policy outcomes. It reveals which policy narratives will successfully cut through public discourse and, critically, which ones fail, providing essential intelligence before they are released into the public arena. Most importantly for strategic planning, the division quantifies how public attitudes constrain or enable specific policy options.