Communications

The fundamental objective of the Communications function is to convert evidence into tangible influence by strategically aligning media coverage, efficiently briefing key decision-makers, and actively driving the adoption of policy.

The core activities of the Communications division are strategically focused on narrative control and dissemination:

• Craft: The team dedicates effort to crafting narratives that resonate effectively with precisely identified target audiences.

• Place: Findings are strategically placed in the media, utilizing a wide range of formats, including op-eds, broadcast appearances, and digital channels.

• Brief: Communication experts brief ministers, Special Advisers (SpAds), and other key stakeholders with concise, action-oriented insights derived from the research.

• Build: The function works to build crucial coalitions across relevant entities, including other think tanks, advocacy groups, and industry partners.

Value Proposition

Communications adds significant value by successfully translating complex research into publicly resonant stories. This function ensures that the vital evidence is placed in the right hands at the most opportune time. By effectively managing the public discussion, the team builds momentum necessary for lasting policy change. Crucially, the Communications team protects policy against misrepresentation by actively controlling the narrative.