Quality of Life Polling

Joanna Marchong, head of communications and external affairs at the Adam Smith Institute, said:

“Despite a turbulent year for the public finances, it’s striking that parts of the country still report a good or excellent quality of life.

“Regions like the North East, North West and London show that where jobs, connectivity and opportunity are strongest, people feel the benefits in their day-to-day lives.

“Ministers need to build on what’s working in these areas, boost growth and opportunity, rather than doubling down on higher taxes and increased business regulations that risk dragging living standards down disproportionately in the UK.”

Fieldwork: 12th to 20th September 2025

Sample size: 2,065

Sampling mode: Online panel sample

Quotas and weights: Weighted to be representative of the United Kingdom on age, gender, region, ethnicity, and 2024 general election vote.